Cyberstroller had been in development for years, with an experienced inventor and engineering team behind it—but they needed help turning that technical depth into a compelling brand and experience. The product was bold, innovative, and complex, and our job was to make it feel exciting, understandable, and premium.
We also needed to create a configurator experience that felt more like buying a high-end car than a pushchair-while keeping the storytelling grounded in what parents actually care about: safety, ease, and control.
We created a clean, high-impact brand identity that balanced advanced engineering with lifestyle appeal. From there, we designed and built a fully responsive website, including a custom web configurator that lets users explore features, modes, and model options in detail-mirroring the experience of customising a vehicle.
We also handled 3D renders of the product, created digital assets for Crowdcube and investor outreach, wrote all launch copy, and supported with software UI design to help bring the cybercontroller experience to life.
Cyberstroller isn’t just a product-it’s a full ecosystem of software, hardware, and design. Our role was to help translate six years of R&D into something market-ready, investor-friendly, and truly exciting to engage with.
This was a chance to help shape the next generation of parenting products—and make it feel as premium and intelligent as the tech that powers it.
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(2016-25©)
