Accumin Intelligence combines proprietary datasets, tailored AI tools, and geospatial insights - but most of the product lives behind the scenes. The platform is API-first, with complex, sensitive systems that can’t be shown publicly.
The challenge was to clearly communicate the value of a product that couldn’t be visually demonstrated. We needed to tell a compelling story across multiple audiences - internal teams, clients, and leadership - without relying on typical product walkthroughs or feature screens. The animation also had to work across regions and languages, remain aligned with a broader brand rollout, and set a scalable visual direction for future motion content.
We partnered closely with departments across Accumin to shape a high-level narrative that made the platform's value clear - even without showing the product directly.
The animation process included scripting, storyboarding, and a full animatic phase to ensure alignment across all stakeholders. We then moved into final animation, creating a clean, abstract visual system that hinted at functionality without exposing the software.
We also handled all sound and voice work - composing custom audio, sourcing and directing the voice actor, and delivering versions in both English and Spanish.
The finished video became the centrepiece of the Accumin Intelligence landing page and now acts as the foundation for how the brand approaches motion - forming part of the global animation and design system going forward.
Launching Accumin Intelligence was a complex initiative involving multiple teams, systems, and products - and we needed a clear, high-level way to communicate what the platform does without revealing too much of the backend. Scalewise helped us tell that story. From storyboarding to voiceover, their team handled the full animation process with clarity and speed. The final video became the centrepiece of our product landing page and was incredibly well received internally and externally. More than just a one-off piece, it helped shape how we approach motion across the brand going forward. I’d recommend Scalewise to any enterprise team looking for creative partners who actually understand how to present complex products in a way that feels clean, modern and strategic.
Manuel Hurtado
Global Head of Intelligence @ Accumin
The Accumin Intelligence launch set a new standard for how the company presents complex tech - making a data-heavy platform feel clear, trustworthy, and human.
For us, this project was about translating depth into clarity, and designing a visual language that builds trust even when the product can’t be fully shown.
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