Turning Complex Data into a Clear Story

Turning Complex Data into a Clear Story

Introduction

Introduction

As Accumin prepared to launch Accumin Intelligence - a new, unified platform consolidating their core data, services, and geospatial tools - they needed a sharp, high-impact way to explain the offer across teams, clients, and markets. With a complex story and multiple departments involved, they turned to us to help simplify the message and bring it to life visually.

Client name

Accumin Animation

Scope of work

/

Marketing Assets

Industry

Data & Intelligence / Real Estate / SaaS

Introduction

As Accumin prepared to launch Accumin Intelligence - a new, unified platform consolidating their core data, services, and geospatial tools - they needed a sharp, high-impact way to explain the offer across teams, clients, and markets. With a complex story and multiple departments involved, they turned to us to help simplify the message and bring it to life visually.

Client name

Accumin Animation

Scope of work

/

Marketing Assets

Industry

Data & Intelligence / Real Estate / SaaS

Play video

For Accumin

Play video

For Accumin

Play video

For Accumin

Challenges

Challenges

Accumin Intelligence combines proprietary datasets, tailored AI tools, and geospatial insights - but most of the product lives behind the scenes. The platform is API-first, with complex, sensitive systems that can’t be shown publicly.

The challenge was to clearly communicate the value of a product that couldn’t be visually demonstrated. We needed to tell a compelling story across multiple audiences - internal teams, clients, and leadership - without relying on typical product walkthroughs or feature screens. The animation also had to work across regions and languages, remain aligned with a broader brand rollout, and set a scalable visual direction for future motion content.

What we did

What we did

We partnered closely with departments across Accumin to shape a high-level narrative that made the platform's value clear - even without showing the product directly.

The animation process included scripting, storyboarding, and a full animatic phase to ensure alignment across all stakeholders. We then moved into final animation, creating a clean, abstract visual system that hinted at functionality without exposing the software.

We also handled all sound and voice work - composing custom audio, sourcing and directing the voice actor, and delivering versions in both English and Spanish.

The finished video became the centrepiece of the Accumin Intelligence landing page and now acts as the foundation for how the brand approaches motion - forming part of the global animation and design system going forward.

Launching Accumin Intelligence was a complex initiative involving multiple teams, systems, and products - and we needed a clear, high-level way to communicate what the platform does without revealing too much of the backend. Scalewise helped us tell that story. From storyboarding to voiceover, their team handled the full animation process with clarity and speed. The final video became the centrepiece of our product landing page and was incredibly well received internally and externally. More than just a one-off piece, it helped shape how we approach motion across the brand going forward. I’d recommend Scalewise to any enterprise team looking for creative partners who actually understand how to present complex products in a way that feels clean, modern and strategic.

Manuel Hurtado

Global Head of Intelligence @ Accumin

Final thoughts

Final thoughts

The Accumin Intelligence launch set a new standard for how the company presents complex tech - making a data-heavy platform feel clear, trustworthy, and human.

For us, this project was about translating depth into clarity, and designing a visual language that builds trust even when the product can’t be fully shown.

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Let’s talk.

Tell us what you're working on – landing pages, product design, or something else we can help scale.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

B2B SaaS Focus

We’ve worked with hundreds of B2B SaaS startups and scaleups you’re in the right place.

Creative Director

at scale-wise®

Artur

scale-wise®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us what you're working on – landing pages, product design, or something else we can help scale.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

B2B SaaS Focus

We’ve worked with hundreds of B2B SaaS startups and scaleups you’re in the right place.

Creative Director

at scale-wise®

Artur

scale-wise®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 scale-wise® Studio

Let’s talk.

Tell us what you're working on – landing pages, product design, or something else we can help scale.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

B2B SaaS Focus

We’ve worked with hundreds of B2B SaaS startups and scaleups you’re in the right place.

Creative Director

at scale-wise®

Artur