Lessons that keep coming up in every clinic

Every time we run a session, the same themes show. Doesn’t matter if someone’s just launched or already has a few customers - these are the things that usually need fixing, rethinking, or just doing a bit earlier. Here’s a list I keep coming back to with most founders.

Learn more about BOLD Bauhaus

1. Talk to humans before you tweak the code

• Zero users isn’t a tech problem, it’s a “who really cares?” problem.

• Record calls, transcribe them, then feed the text into GPT to spot patterns 

• Create audience segments and Ideal Client Persona(s) within the segments

• Turns these insights into landing pages
  
  

2. Nail one clear ideal customer first

• Pick a niche you can already reach 

• Build pages and messaging for that one crowd, then expand
  
  

3. Make the value obvious in the name

• A descriptive company name cuts marketing & education costs.
  
  

4. Split marketing site and product

• Main domain on Webflow (or similar) for speed and trust‑building visuals.

• Actual app on app.domain.com.
  
  

5. Templates beat custom code early on

• Grab a $100+ Webflow theme so you start with 20‑30 ready pages instead of hiring a designer for each tweak.

• Keep a cheap freelance dev on call for small dev projects rather than burning weekends.
  
  

6. Use a forever‑free tier as a funnel

• Keep prospects in your world until they feel the pain and upgrade.
  
  
  

7. Lean on warm intros for first signups

• Friends, family, existing contacts - anything to skip cold outreach while you’re still refining.
  
  
  

8. Price by talking, not guessing

• Ask early users what they’d happily pay and why. Adjust plans once real usage shows where the ceiling is.
  
  

9. Trust beats features on the landing page

• Show happy faces, clear stars, quick social proof. Prospects decide in seconds whether you “look legit.”
  
  

10. Keep learning lightweight

• Apple Notes voice memos + GPT beats complex research tools at this stage.

• Iterate fast, launch, loop back to step 1.

“I met Artur at Bauhaus. He’s extremely informative and gave me great tips and advice for my SaaS. He gave me a clear detailed plan which I found extremely helpful. Thanks again!”

Noah Maddison, CEO at revupal.co.uk 

What BOLD and Scale-wise are doing together

BOLD Bauhaus is a great spot for founders - friendly, active, and full of good people. These clinics are just an extra layer - a way to offer support that’s grounded, useful, and not overly complicated. We’re planning on further expanding our clinics to BOLD community members. 

Why these clinics work for both founders and spaces

• We talk about real things - no traction, unclear ICPs, pricing… the stuff that actually gets in your way.

• No presentations - just back-and-forth conversation and practical advice.

• It’s helpful for the space too - more people getting involved, more visibility for what’s going on, more connection between members.

• Easy for venues – we take care of the setup, you get a packed room and good energy.

“Artur made it really easy to promote the clinic to our members, and the feedback afterwards was overwhelmingly positive. We’d love to host another session soon.”

- Kirtesh, Building Operations Lead, BOLD Bauhaus

What’s next

We’ve got a full schedule of events coming up – follow us on socials to stay in the loop.

If you’re running a space and would like to host a session, I’d love to hear from you. And if you're looking for 1:1 support, you can book a ScaleSession directly via Calendly.

Want to book a slot or ask something?
Drop me a message – artur@scale-wise.com