May 16, 2025

Scale Session at Colony, Silk Street

I recently hosted a Scale Session at Colony, Silk Road, chatting with founders and agencies about landing pages, positioning, messaging, and practical tweaks to boost website engagement and conversions.

Artur Grzybowski

Founder

May 16, 2025

Scale Session at Colony, Silk Street

I recently hosted a Scale Session at Colony, Silk Road, chatting with founders and agencies about landing pages, positioning, messaging, and practical tweaks to boost website engagement and conversions.

Artur Grzybowski

Founder

I recently hosted a Scale Session at Colony, Silk Road, chatting with founders and agencies about landing pages, positioning, messaging, and practical tweaks to boost website engagement and conversions.

Great Group, Great Conversations

We had a great mix:

  • Agencies

  • SaaS companies

  • Service providers

This variety sparked some really interesting conversations and fresh perspectives.

Quick Wins We Noticed

Surprisingly, even bigger, established businesses sometimes miss out on the basics. Common slip-ups we noticed:

  • No sticky menus (menus that stick to the top when scrolling)

  • Unclear or weak messaging

  • Not segmenting audiences properly (everyone sees the same stuff)

  • Too little or vague information about products

But we also saw businesses getting it right—clear, targeted messages and user-friendly designs resulting in fantastic conversion rates. Those stood out immediately.

Interested in More?

If you want to up your landing page game or join future Scale Sessions, send me a message. I've got more events lined up around Manchester and London soon.

Let’s keep in touch.

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