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Scale Session at Colony, Silk Street
I recently hosted a Scale Session at Colony, Silk Road, chatting with founders and agencies about landing pages, positioning, messaging, and practical tweaks to boost website engagement and conversions.
Honestly, it felt a bit stressful at first since it's been a while since my last event, but thanks to Jo and Stephanie, everything went perfectly.
Great Group, Great Conversations
We had a great mix:
Agencies
SaaS companies
Service providers
This variety sparked some really interesting conversations and fresh perspectives.
Quick Wins We Noticed
Surprisingly, even bigger, established businesses sometimes miss out on the basics. Common slip-ups we noticed:
No sticky menus (menus that stick to the top when scrolling)
Unclear or weak messaging
Not segmenting audiences properly (everyone sees the same stuff)
Too little or vague information about products
But we also saw businesses getting it right—clear, targeted messages and user-friendly designs resulting in fantastic conversion rates. Those stood out immediately.
Interested in More?
If you want to up your landing page game or join future Scale Sessions, send me a message. I've got more events lined up around Manchester and London soon.